On 25 September, the Press Office of the State Council held a press conference on the theme “Quality completion of the fourteenth five-year plan” series, which presented high-quality development achievements in radio, television and web broadcasting during the fourteenth five-year period.
According to Han Winter, Deputy Director of the National Radio and Television Administration, by July of this year we had 696 million users of micro-short dramas, according to market agencies; this year ‘ s market size is expected to achieve a greater breakthrough, based on the 50 billion yuan achieved last year.
In terms of regulatory management, Han Winter indicated that the first was the establishment of a micro-short play classification stratification management mechanism to regulate the development order, and that a Micro-short play management scheme was being developed, which was planned to be issued in the form of sectoral regulations to provide good rule of law guarantees for micro-short play development.
Second, there is dedicated governance and regularization of control and timely disposal of irregular programming.
Thirdly, there is a constant process of fine-tuning and reticulation of issues that are very strong to the public, such as the “things of the thunder”, the “gang” and so on.
“We will then take more vigorous initiatives to promote the healthy development of the micro-short drama. Precision, popularization and internationalization are the future directions of the micro-short play.”
The Han Winter stated that the first is to promote precision, significantly strengthen creative orientation, optimize resource allocation, orient quality resources towards quality content, and promote the creation of more good work that sings for life and reflects the style of the times.
The second is to promote popularization and organize people ‘ s participation in creative activities and to stimulate the creative and creative energy of the mini-trama as a new popular art.
Thirdly, it promotes internationalization, encourages the expansion of international communication and dissemination of micro-short dramas and promotes cultural exchange and mutual knowledge.
According to the Deputy Director General of the National Radio and Television Administration, during the “1455” period, the scale of the export of wide television programmes and services had increased by more than 40 per cent, and the international version of our audio-visual platform had reached more than 200 countries and regions around the world, with a total of more than $63 billion received annually from overseas, and more than 300 Chinese micro-synthetics had been used on offline platforms.
