The game engine giant Unite recently announced the establishment of the AI Council, which aims to accelerate artificial-intellectual technological innovation in collaboration with company product owners. The first members include the co-founder of LiveX AI, Li Jia and Associate Professor at New York University, and the co-founder of Modl.ai, Julian Togelius, whose membership will continue to expand in the coming months.
Li Jia is currently the Managing Director and Chief Executive Officer of LiveX AI, who is responsible for the development of the human AI smart body, has served as the global head of Google Clouds AI research and development and has taught artificial intelligence at Stanford University. As an associate professor in the Department of Computer Science and Engineering at the University of New York, Julian Togligius was created by Modl.ai to focus on the development of game-testing intelligence, to study the fields of game AI, programming content generation, computer creativity and player modelling, and to work to enhance game adaptability and support designers. Matt Bromberg, President and Chief Executive Officer of Unity, said: “Ai is reshaping the industry and accelerating the game creation process. We are committed to providing the best global platform for creating the interactive content of the new era, and we look forward to the insights of the two experts.”
Li Jia responded: “Enjoyed to join the Unity AI Advisory Council. I believe that the future of AI lies in multi-modular interactions, and we have the opportunity to help creators and businesses build a living and living virtual world. Unity covers mobile, PC, mainframe, and XR ecological integrity, which is the ideal platform for this change.” Julian Toglius added: “Ai breakthrough opens up unprecedented possibilities for game development and interactive experience. Unity has a unique advantage in promoting innovation. I’m so excited to be a 20-year-old academic who’s focused on the AI study.”
Unity’s AI Council was established at the height of the game industry’s AI wave: In the first half of 2025, the global game AI market had reached $15 billion, an increase of 25 per cent over the same period, largely as a result of the use of generated AI in content creation. Unity launched its prototype tool as early as 2023 and integrated into the Llama model in 2024, but it needs to accelerate it in the face of Epic ‘ s Fantasy 5-AI-enhanced and Roblox-generated world construction. According to the Unity Developer Survey, 60 per cent of creators want AI-assisted level design and testing, but only 30 per cent are satisfied with the current tool. Modl.ai ‘ s player modelling techniques may address this bottleneck, while LiveX AI ‘ s multi-modular intelligence can be extended to XR cosmosphere scenes.
