According to the latest report of the third quarter of 2025 on the market for mixed leisure games, published by Appmagic, a mobile market analysis platform, mixed leisure games are growing strongly. Data show that, in the third quarter of 2025, the world ‘ s top 10 out-of-pocket, mixed recreational games (IAP) generated an increase of 114 per cent over the same period, from $57.6 million in the same period last year to $123.6 million, almost doubling.
This increase continued the strong momentum of the second quarter — when IAP revenues from Top 10 mixed leisure games also doubled, from $63 million to $126 million. Despite a slight fall in the ring comparison (Q3 versus Q2 by 2.1 per cent), the overall market is still on a fast-growing path. In terms of sub-type distribution, Q3 continues to dominate the mixed leisure market, contributing more than 60 per cent of IAP income to this category. Street machine games rank second at 32 per cent. It is worth noting that for the first time, simulation-type games went beyond the action category and became the third largest source of income, accounting for 2.3 per cent, indicating a growing interest among players in light simulations. In terms of product-specific performance, Rollic ‘ s Colour Block Jam, with $33.4 million in revenues from IAP, ranks first in the Q3 mixed leisure game, despite a 21 per cent decline in its income-to-revenue ratio, is still significantly ahead of competitors. This was followed by the ” Screwdom ” of iKame Game, with revenues amounting to $29.2 million, an increase of 6.6 per cent in the ring, showing a strong upward trend. Homa ‘ s All in Hole ranks third with $16.5 million in income, but the ring ratio is down 26 per cent.
The market head pattern remained stable as a whole: 8 of the Q2 income Top 10 games successfully secured the top 10 of Q3. Only the Tower War – Tactical Conquest and Epic Plane Evolution Dropping Out games have fallen out of the list, reflecting a high level of competition in mixed leisure lanes, but a high degree of user viscosity and liquidity in the head. New and interesting products have also emerged this quarter. The Coin Sort, launched by Leon Studios, has been in eighth place on the income list with $5.4 million in revenue from IAP, while another new article by Rollic, Crowd Express: Boarding Puzzle, is in tenth place with $4.5 million in revenue, demonstrating the strong power of head issuers in the hatching and translation of new products.
Looking ahead, the track is expected to continue to grow at a high rate for the rest of 2025, as a result of the continued optimization of mixed leisure games in the integration of play, the double-deficit model of advertising and internal purchase, and the steady performance of core subtypes, such as elixir, street machines. According to Appmagic, the rise of emerging sub-types such as simulations may also bring new growth points to the market.
